SAN
FRANCISCO News update: worldwide search engine Yahoo Inc will end leasing customers
contact its a variety of online services, including Fantasy Sports and
photo-sharing site Flickr, by signing-in with their Facebook Inc or Google Inc
credentials. The change, which will be rolled out gradually according to a
Yahoo spokeswoman, will require users to register for a Yahoo ID in order to
use any of the Internet portal’s services.
The
move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is
striving to spark fresh interest in the company’s Web products and to revive
its stagnant revenue.
“Yahoo
is continually working on improving the user experience,” the company said in a
statement, noting that the new process “will allow us to offer the best
personalized experience to everyone”.
The
first Yahoo service to require the new sign-in process is Yahoo Sports Tourney
Pick’Em, a service focused on the NCAA college basketball tournament which
begins later this month. News of the change to Yahoo’s Tourney Pick’Em sign-in
process was first reported by the technology blog Betanews.
Since
Mayer took the reins in 2012, the company has rolled out new versions of many
of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo
announced a program to recycle inactive Yahoo user IDs, letting new users claim
email addresses that have not been used for more than 12 months.
In
eliminating the Facebook and Google sign-in features, Mayer, a former Google
executive, is effectively reversing a strategy that Yahoo adopted in 2010 and
2011 under then CEO Carol Bartz.
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The
change to the Tourney Pick’Em sign-in process began on Monday, the Yahoo
spokeswoman said, noting that users could still access other services with
Google or Facebook IDs.
The
sign-in buttons for Facebook and Google will eventually be removed from all
Yahoo properties, the Yahoo spokeswoman, though she declined to provide a time
frame. Via: indiatimes